Eat Blueprint

Fresh meal delivery service for longevity optimization
Acquired by Blueprint Bryan Johnson

Eat Blueprint was a Bay Area fresh meal delivery service for longevity optimization. After shutting down Athens Research (YC W21), founder Jeff Tang launched the service in the fall of 2023 with a Stripe link, an unholy volume of beets carted into a mutual friend’s kitchen, and a rental van for DIY deliveries. I came on as Jeff’s right hand soon after to grow the service (which thankfully included a move to a commissary kitchen and dedicated delivery logistics). Bryan Johnson acquired Eat Blueprint before launching the Blueprint fresh meal service in Q3 2024.

During my time at Eat Blueprint, I developed menu products to align nutrition principles, food quality, and customer preferences, programmed longevity meetups attended by over 1,000 Bay Area locals and Bryan Johnson himself, produced marketing artifacts (web, video, merch, print) to drive over 585K organic impressions in Q1 2024, and operated a subscription platform to maintain a $1M annual recurring revenue run rate. Most importantly, we had a blast, started a powerful local movement, and shifted the needle on what it means for ambitious people to put their health first.

Eat Blueprint Nutty Pudding Eat Blueprint Super Veggie Eat Blueprint Beet Poke Eat Blueprint Fennel Salad
Popular menu items from Eat Blueprint
Eat Blueprint kitchen and community hike
Don't Die events (co-hosted with Bryan Johnson)
Don't Die 3 event flyer Don't Die 4 event flyer
Don't Die event flyers
Jeff's Eat Blueprint results Thomas's Eat Blueprint results
Founder love for Eat Blueprint
Eat Blueprint team Don't Die 4 hosts
Eat Blueprint team: Jeff Tang, Stedman Halliday, Jason Chan, and Nox Miller (with co-hosts Bryan Johnson and Kate Tolo)