About Stedman Halliday
Stedman Halliday is a technical generalist building products, media, and experiences in San Francisco. His work has spanned strategy, design, and code in big tech, global agency, and early-stage company settings.
Stedman spent his early career in edtech, first on the founding team for Kadenze building a platform for creative tech education, and later volunteering as a special educator in Thailand to co-design learning aids and a pilot curriculum that grew into the nation’s first university course in programming for blind students. He earned a BFA in Graphic Design with a minor in Digital Arts at California Institute of the Arts, where he twice received the AIGA Tomoko Miho Award for design excellence and later taught web development.
At Wunderman Thompson, he designed through the pandemic for Microsoft Education’s shift to remote learning, the Windows 11 launch, and Acura’s pivot to fully online vehicle sales. At Amazon Alexa, he led design for emerging voice and multimodal technologies and built the design system that unified third-party deployments.
A move to San Francisco pulled him toward health. He helped scale Eat Blueprint, a longevity meal service, from launch to a million-dollar business acquired by Bryan Johnson in three quarters. He then led product for a digital health MVP as CPO of Prana before starting Frontier Fitness Center to integrate software and hardware with a brick-and-mortar facility and its offerings. He has also consulted for AI startups, shaping B2B sales agents for 11x, consumer companion design for Auren, and multi-agent orchestration concepts for Random Labs (YC S24).
He is an accomplished community builder, having grown Designers Guild into a global network that supported over 20,000 creatives across 100 countries. When Stedman reflects on a career full of exploration, he is proudest of the work he’s done to increase wellness and connection in the world.
Experience
Design, development, and strategy
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2026
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2025
Consulted on AI products: B2B sales agents (11x), a consumer companion (Auren), multi-agent orchestration (Random Labs) , 2 more
- Consulted at Automattic on design and product leadership for the Beeper relaunch
- Founded Frontier Fitness Center as an inaugural community leader at Frontier Tower
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2024
Grew Eat Blueprint from launch to acquisition by Bryan Johnson , 1 more
- Led product as CPO of Prana, building a digital health MVP
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2023
Built hmu.world during the buildspace s4 cohort , 2 more
- Trained in full-stack engineering at Amazon Technical Academy
- Relocated from Los Angeles to San Francisco
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2022
Owned the Alexa Voice Services design system overhaul from research through implementation and adoption , 1 more
- Shipped a rebuilt Alexa TV app experience
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2021
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2020
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2019
Started agency work at Wunderman Thompson (WPP)
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2018
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2017
Designed learning tools and a pilot for Thailand's first university programming course for blind students , 1 more
- Volunteered as a special educator with the Father Ray Foundation
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2016
Graduated from CalArts: BFA Graphic Design, minor in Digital Arts , 1 more
- Consulted on product strategy and design for early-stage startups out of Stanford
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2015
Launched Kadenze with ~50 institutional partners (e.g. Stanford, Ableton)
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2014
Joined the Kadenze founding team to widen access to creative tech education , 2 more
- Received the AIGA Tomoko Miho Award for a second time
- Joined CalArts' first Digital Arts minor class: film, audio, projection, fabrication
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2013
Received the AIGA Tomoko Miho Award recognizing design excellence , 2 more
- Managed Lightspace Studio in Culver City for events and food shoots (e.g. Wolfgang Puck)
- Grew a fine-art goods business at Musichead Gallery in Hollywood
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2012
Enrolled in the BFA Graphic Design program at CalArts
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2011
Studied at UCLA's Design Media Arts pre-college program
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2010
Operated a web development consultancy serving SMBs across categories , 2 more
- Published iOS games under Omicron Apps
- Took AP Computer Science in high school